Marketing Your Library

I have been tasked to do a lecture on communicating the value of libraries. This is rather tough as there are so many ways to market the library and create a more impressive perception of its services. Many resources abound in the WWW. The difficult task is to filter all these and come out with a meaningful presentation. I am convinced that marketing the library is a must these days as the library's budget is continuously eroding. But what is the most effective way to market your library? Practically speaking, a librarian can use all the modern means of marketing: print, broadcast, cellphones, or the WWW. But all these are useless if our staff do not deliver what is expected of them. This is the gist of ny lecture to be presented at the ALAP Forum and General Assembly on June 3, 2011.