Marketing Libraries

This is the subject of my presentation tomorrow morning at the ALAP Forum and General Assembly, UPLB Main Library. More than ever before, there is a compelling demand to show the Library's and the librarian's value in this digital age. But how? There are many ways to market libraries but the most effective one is projecting a good image in the community. This is not easy but effective delivery of information service is the best marketing strategy. This, plus having a team of enthusiastic, energetic, and qualified staff who are able to deliver information as needed by clients, would boost the library's position in an organization. Marketing is not a one-shot deal but should be sustainable.